Exploring Top Books of Shelfari

Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

by Patricia B. Seybold

It's "Webonomics" meets "The Profit Zone" as high-tech specialist Seybold shows how the Web can keep customers, increase sales, and improve profits.

Customer Centered Products: Creating Successful Products Through Smart Requirements Management

Customer Centered Products: Creating Successful Products Through Smart Requirements Management

A powerful system for getting the right requirements--and creating products faster, better...and cheaper! "Never time enough to do it right, but always time enough to do it over." In today's "faster-better-cheaper-at-any-cost" world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over. ... (more)

Customer-Centered Reengineering: Remapping for Total Customer Value

Customer-Centered Reengineering: Remapping for Total Customer Value

by Edwin T. Crego

This customer-driven approach to reengineering is essential for organizations wanting to develop and increase customer loyalty. Customer Centered Reengineering is a tested framework for realigning strategy, structure, and systems around the customer, this book shows how to: integrate customer's needs with reengineering efforts; initiate and lead the reengineering effort by embracing the 7 C's: closeness, clarity,... (more)

It's Not My Department!: How America can Return to Excellence--Giving an

It's Not My Department!: How America can Return to Excellence--Giving an

by Peter Glen

Peter Glen, America's foremost customer service expert, shows how businesses can achieve excellence, anticipating and responding to customers' needs-to keep them coming back. "An absolute must." (Lawrence B. Murphy, VP, Service Development, Marriott Hotels) "Everyone must read It's Not My Department! " (Susie Watson, Public Relations Manager, Timex)

Customer Capitalism

by Sandra Vandermerwe

Blending the hot topics of new technology, market spaces, competitive strategy and customer behavior, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains... (more)

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Tags: customer-centric