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The Web Content Strategy Handbook (Voices That Matter)
by Kristina Halvorson
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful"... (more)
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A Book Apart Library
The Elements of Content Strategy
by Erin Kissane
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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Clout: The Art and Science of Influential Web Content
by Colleen Jones
This is the eBook version of the printed book. Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people... (more)
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Content Strategy for the Web (2nd Edition) (Voices That Matter)
by Kristina Halvorson, Melissa Rach
If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users? Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expensive!) "improvements." But, the hard truth is that without consistent,... (more)
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A Book Apart: Book 8
Content Strategy for Mobile
by Karen McGrane
ISBN: 978-1-937557-0-89Paperback: 165 pagesYou don't get to decide which platform or device your customers use to access your content: they do.Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes - from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work... (more)
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Managing Enterprise Content: A Unified Content Strategy
by Ann Rockley
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and... (more)
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Letting Go of the Words
Writing Web Content that Works
by Janice Redish
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group "There are at least twelve billion web pages out there. Twelve... (more)
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Single Sourcing: Building Modular Documentation
by Kurt Ament
Single sourcing is more than mechanical document conversion. It is an information development strategy. Although it is often confused with the process of converting paper-based documents into online formats, single sourcing is a writing strategy that enables technical writers to develop centralized information modules, then map them to distinct audiences and media. For technical writers, single sourcing means... (more)
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Technical Communication (9th Edition)
by John M. Lannon
Technical Communication, 8/e (formerly Technical Writing) is a comprehensive, accessible introduction to technical and professional communication that deftly responds to the needs of the workplace today. Addressing a wide range of interests for classes in which students from a variety of majors are enrolled, Technical Communication, 8/e, combines practical applications with clear writing and examples. Rhetorical... (more)
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Building Enterprise Taxonomies
by Darin L. Stewart
Taxonomies have been fundamental to organizing knowledge and information for centuries. Now they are the backbone of well organized information systems and the lynchpin of findability in an online world. This book is the first taxonomy primer to present how to design, create, apply and maintain structured vocabularies, including taxonomy, thesauri, ontology and folksonomy, specifically for digital information.... (more)
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Hot Text: Web Writing that Works
by Jonathan Price
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers,... (more)
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The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds
by Richard Sheffield
Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into... (more)
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The stranger's long neck : how to deliver what your customers really want online
by Gerry McGovern
The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it’s now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a... (more)
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Content Everywhere
by Sara Wachter-Boettcher
Care about content? Better copy isn't enough. As devices and channels multiply&8212; and as users expect to easily relate, share, and shift information&8212;we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
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Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
by Margot Bloomstein
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem—and... (more)
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Curation nation : how to profit in the new world of user generated content
by Steven Rosenbaum
“An indispensible guide to the brave new media world.” Arianna Huffington, Editor in Chief, The Huffington Post ”Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people-creative, smart, hip-who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us." Daniel H. Pink, New York Times bestselling... (more)
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The Elements of Content Strategy
by Erin Kissane
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Search Analytics for Your Site: Conversations with Your Customers
by Louis Rosenfeld
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search... (more)