Shelfari Book Activity

Tags: consumer psychology

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  Why We Buy: The Science Of Shopping

  by Paco Underhill

  Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores,... (more)
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  Everything Is Miscellaneous: The Power of the New Digital Disorder

  by David Weinberger

  “Perfectly placed to tell us what’s really new about <the> second-generation Web.”— Los Angeles Times Business visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world—in which everything has a place—are upended. In the digital world, everything has its places, with transformative effects: • Information is now a... (more)
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  33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (Networking Technology: Security)

  by Juliette Powell

  This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can,... (more)
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  The Art of Innovation

  Lessons in Creativity from IDEO, America's Leading Design Firm

  by Tom Kelley, Jonathan Littman

  This is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and... (more)