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Tags: cearley

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  Thinkertoys

  A Handbook of Creative-Thinking Techniques, 2nd Edition

  by Robert Michalko, Michael, Michael Michalko

  THINKERTOYS will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways. An updated edition of the best-selling business creativity book,... (more)
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  World Wide Rave

  Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

  by David Meerman Scott

  A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares... (more)
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  The Bridge

  by David Hillstrom

  Broken into two parts, The Bridge by David Hillstrom is an intriguing blend of the philosophical and the political. With an exceptionally bold and highly readable prose, the author’s nimble revelations provide a benchmark analysis of modern thought that challenges archetypal religious structures and the other usual suspects. Not for the meek, open-minded readers will first examine the human tendencies toward myth... (more)