Shelfari Book Activity

Tags: buzz

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  Unleashing the Ideavirus

  by Seth Godin

  Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can... (more)
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  Buzzmarketing: Get People to Talk About Your Stuff

  by Mark Hughes

  As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called "one... (more)
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  The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

  by Emanuel Rosen

  A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders,... (more)
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  The Anatomy of Buzz: How to Create Word of Mouth Marketing

  by Emanuel Rosen

  The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." Now available in paperback, The Anatomy of Buzz ,... (more)
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  Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))

  by Susannah Gardner

  In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen ... (more)
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  Toy Story 2 Junior Novelization

  by RH Disney

  Oh, no—Woody has been stolen! Determined to save their friend, Buzz and the rest of Andy’s toys set off on a rescue mission. This complete retelling of the award-winning Disney•Pixar film Toy Story 2 features eight pages of full-color movie stills.
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  Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

  Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by... (more)
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  Beyond Buzz: The Next Generation of Word-of-mouth Marketing

  by Lois Kelly

  Selected as one of Library Journal's Best Business Books for 2007 Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine. It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message... (more)
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  Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself

  by David George Seaman

  "Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. " Bookfoolery and Babble "Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally." The Arizona Republic "Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and... (more)
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  The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

  by Paula Peters

  From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and... (more)
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  Plug Your Book

  Online Book Marketing for Authors

  by Steve Weber

  Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace for viral marketing Ignite word of mouth with Web... (more)
• Fuck Vision: La Vision de La Fucktory: El Libro Que Cambiara Para Siempre Tu Vision del Mundo (Rompeolas)Jm Jose Maria Martinez

  

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  Fuck Vision: La Vision de La Fucktory: El Libro Que Cambiara Para Siempre Tu Vision del Mundo (Rompeolas)

  by jm Jose? Mari?a Marti?nez