Exploring Top Books of Shelfari

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The... (more)

The Brand Gap: Expanded Edition

by Marty Neumeier

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential... (more)

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

by Clotaire Rapaille

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just... (more)

Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands

by Marty Neumeier

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical... (more)

BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed

by Allen P. Adamson

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the... (more)

Brand Hijack : Marketing Without Marketing

by Alex Wipperfu?rth

Out of nowhere, a brand like Red Bull, The Blair Witch Project , or even the Howard Dean campaign takes off with little or no conventional marketing. How do these "accidents" really happen, and why do they ultimately succeed or fail? Welcome to marketing without marketing: the emergence of the hijacked brand. Don't let the all-too-clever subtitle fool you. Far from representing the absence of marketing, this... (more)

BrandDigital: Simple ways top brands succeed in the digital world

BrandDigital: Simple ways top brands succeed in the digital world

by Allen P. Adamson

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand... (more)

The Cool Factor: Building Your Brands Image through Partnership Marketing

The Cool Factor: Building Your Brands Image through Partnership Marketing

by Del Breckenfeld

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If... (more)

Brand Immortality: How Brands Can Live Long and Prosper

by Hamish Pringle

Properly managed, no brand need decay and die -- immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality. Full of examples drawn from household brands, it examines how the nature of brands has changed over... (more)

Advertising Works

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace [POSITIONING 2/E]

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace [POSITIONING 2/E]

Lover Beware

by Christine Feehan, Eileen Wilks

BE WARNED: Four of today's most popular authors push passion and intrigue to the limit. Fans wait with bated breath for their new novels. Now, Christine Feehan, Katherine Sutcliffe, Fiona Brand, and Eileen Wilks give them a taste of what they've asks for in four stories of the most daring kind of love...

Marketing Warfare

by Al Ries, Jack Trout

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses... (more)

The 11 Immutable Laws of Internet Branding

The 11 Immutable Laws of Internet Branding

by Al Ries, Laura Ries

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is... (more)

My Booky Wook

A Memoir of Sex, Drugs, and Stand-Up

by Russell Brand

Russell Brand learned early on to make a joke of fear and failure. From a troubled childhood in industrial Essex, England, to his descent into addictions to alcohol, drugs, and sex in the seamy underbelly of London, Brand has seen his share of both and miraculously lived to tell the tale. In My Booky Wook he leads readers on a rollicking journey through his disastrous school career, his infamous antics on MTV,... (more)