Exploring Top Books of Shelfari

Understanding Media: The Extensions of Man

Understanding Media: The Extensions of Man

by Marshall McLuhan, Lewis H. Lapham

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions... (more)

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

by Paul Arden

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all... (more)

Absolut Book: The Absolut Vodka Advertising Story

Absolut Book: The Absolut Vodka Advertising Story

by Richard W. Lewis

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Beyond Disruption: Changing the Rules in the Marketplace

Beyond Disruption: Changing the Rules in the Marketplace

by Jean-Marie Dru

"I could say I ‘like Beyond Disruption. A lie. I love this book. I can say unequivocally that no piece of business writing has ever dovetailed better with my ‘disruptive . . . now ‘beyond disruptive . . . view of the world. If you dont intend to raise hell, why bother to get up in the morning?" –Tom Peters, author of In Search of Exellence, Thriving on Chaos, Liberation Management, The Circle of Innovation, The... (more)

A Hammer in Their Hands: A Documentary History of Technology and the African-American Experience

A Hammer in Their Hands: A Documentary History of Technology and the African-American Experience

Scholars working at the intersection of African-American history and the history of technology are redefining the idea of technology to include the work of the skilled artisan and the ingenuity of the self-taught inventor. Although denied access through most of American history to many new technologies and to the privileged education of the engineer, African-Americans have been engaged with a range of... (more)

Dewey: The Small-Town Library Cat Who Touched the World

Dewey: The Small-Town Library Cat Who Touched the World

by Vicki Myron

How much of an impact can an animal have? How many lives can one cat touch? How is it possible for an abandoned kitten to transform a small library, save a classic American town, and eventually become famous around the world? You can't even begin to answer those questions until you hear the charming story of Dewey Readmore Books, the beloved library cat of Spencer , Iowa . Dewey's story starts in the worst... (more)

The Secret Sex Life of a Hobo

by Maitland Drive

One mans odyssey through the dark corners of a broken society.

Incomodada Ficava a Sua Avo: Anuncios Que Marcaram Epoca E Curiosidades Da Propaganda (Portuguese Edition)

by Lula Vieira

The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

by Paula Peters

From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like: Blogs and... (more)

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