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  • Groundswell

    Groundswell

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating... (more)
  • The Tipping Point

    The Tipping Point

    How Little Things Can Make a Big Difference

    by Malcolm Gladwell

    This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell's new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to... (more)
  • The Long Tail

    The Long Tail

    Why the Future of Business is Selling Less of More

    by Chris Anderson

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket... (more)
  • The Wisdom of Crowds

    The Wisdom of Crowds

    by James Surowiecki

    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture,... (more)
  • The Search

    The Search

    How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

    by John Battelle

    How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture • The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of ... (more)
  • Linked

    Linked

    How Everything is Connected to Everything Else and What it Means

    by Albert-Laszlo Barabasi

    A cocktail party. A terrorist cell. Ancient bacteria. An international conglomerate. All are networks, and all are a part of a surprising scientific revolution. Albert-L&aacuteszló Barab&aacutesi, the nation's foremost expert in the new science of networks, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously... (more)

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