Exploring Top Books of Shelfari

Delivering E-Learning: A Complete Strategy for Design, Application and Assessment

Delivering E-Learning: A Complete Strategy for Design, Application and Assessment

by Kenneth Fee

The current way most people look at e-learning is flawed, and this means they are missing its full potential. Delivering E-Learning describes a new and better way of understanding e-learning. Kenneth Fee looks at objections to e-learning and poor past practice before presenting a new strategic approach. Fee places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking... (more)

Classroom Blogging: 2nd Edition

by David Warlick

Weblogs are about reading and writing. Literacy is about reading and writing. Blogging equals literacy. How rarely does an aspect of how we live and work plug so perfectly into how we teach and learn? Reading this book will give teachers important clues not only in how to become a blogger and to make their students bloggers, but also how this new avenue of expression is revolutionizing the information environment... (more)

And Then There's This: How Stories Live and Die in Viral Culture

And Then There's This: How Stories Live and Die in Viral Culture

by Bill Wasik

Breaking news, fresh gossip, tiny scandals, trumped-up crises—every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as... (more)

Me 2.0: Build a Powerful Brand to Achieve Career Success

by Dan Schwabel

The handbook for surviving and thriving in the digital age. Highlights include: -An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. -Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. -A complementary website (www.personalbrandingbook.com) with helpful templates for... (more)

Blogging and Other Social Media

by Alex Newson

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others?... (more)

The Truth About Search Engine Optimization

The Truth About Search Engine Optimization

by Rebecca Lieb

Everything you must know to optimize your site, increase your ranking, and help customers find your site. The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and... (more)

Here Comes Everybody: the Power of Organizing Without OrganizationsClay Shirky

Here Comes Everybody: the Power of Organizing Without Organizations

by Clay Shirky

The Big Switch: Rewiring the World, from Edison to GoogleNicholas Carr

The Big Switch: Rewiring the World, from Edison to Google

by Nicholas Carr

The Cult of the AmateurAndrew Keen

The Cult of the Amateur

by Andrew Keen

Exploring Web 2.0:: Second Generation Interactive Tools - Blogs, Podcasts, Wikis, Networking, Virtual Words, and More

Exploring Web 2.0:: Second Generation Interactive Tools - Blogs, Podcasts, Wikis, Networking, Virtual Words, and More

by Ann Bell

Exploring Web 2.0: Second Generation Interactive Tools - Blogs, Podcasts, Wikis, Networking, Virtual Worlds, and More is designed to help the casual computer user, students, parents, and teachers understand the latest in free and inexpensive web tools and their power for research, collaboration, and communication. It provides the history, background, and current overview of Web 2.0, RSS feeds, metadata, tags, tag... (more)

Knowledge Networks: The Social Software Perspective

Knowledge Networks: The Social Software Perspective

by Miltiadis D. Lytras, Patricia Ordonez de Pablos, Robert D. Tennyson

Social networks are collections of individuals linked together by a set of relations. The linkage of social networks to people and business contexts as well as to critical government domains is important for the emerging information ecosystems of the knowledge society. Knowledge Networks: The Social Software Perspective concentrates on strategies that exploit emerging technologies for the knowledge... (more)

Social marketing : influencing behaviors for good

Social marketing : influencing behaviors for good

by Philip Kotler, Nancy Lee

A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition , is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and... (more)

Ajax : a beginner's guide

by Steve Holzner

Essential Skills--Made Easy! Learn how to use Ajax (Asynchronous JavaScript and XML) to create Web applications that mirror the richness of desktop applications. Using easy-to-follow examples, Ajax: A Beginner's Guide gets you started working with this cutting-edge collection of technologies in no time. Create XMLHttpRequest objects and use JavaScript, XML, DHTML, CSS, PHP, and more to build... (more)

Digital Storytelling

by Adam Brice, Richard Lambert

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

by Bernie Borges

Endorsements " Marketing 2.0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you'll reduce or eliminate outdated marketing practices and... (more)

eMarketing: The Essential Guide To Online Marketing

eMarketing: The Essential Guide To Online Marketing

by Rob Stokes

282 pages

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

by Adam L. Penenberg

"Adam Penenberg's lively book opens a window to all of our futures..." --Ken Auletta, author of Googled: The End of the World as We Know It "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning." --Dan Heath, co-author of Made to Stick: Why Some Ideas Survive... (more)