Exploring Top Books of Shelfari

Fast-forward: how to win a lot more business in a lot less t

Stressing the importance of flexibility and adaptability in order to maintain a competitive edge, a guide to effective business practices discusses the commitment to quality, inducing speed, overcoming obstacles, profit trends, and downsizing. Reprint. PW.

And Then There's This: How Stories Live and Die in Viral Culture

And Then There's This: How Stories Live and Die in Viral Culture

by Bill Wasik

Breaking news, fresh gossip, tiny scandals, trumped-up crises—every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as... (more)

Total Quality in Marketing

by William C. Johnson

Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact... (more)

Koop mij

by Martin Lindstrom

The Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook

by Justin Smith

A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well. However, most marketers lack a... (more)

Kreatywnosc w reklamie

by Anna Murdoch

STRATEGIC MARKET PLANNINGABEL & HAMMOND

STRATEGIC MARKET PLANNING

by ABEL & HAMMOND

Blue Ocean Strategy

by Kim W. Chan

Winning by Not Competing: A Fresh Approach to StrategySince the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.In... (more)

The Strategic Pricing of Pharmaceuticals

The Strategic Pricing of Pharmaceuticals

by E.M. (Mick) Kolassa, Ph.D.

The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed... (more)

Umreženi gerilski P.R.

by Michael Levine

Drugo lice marketinga

by Zvonimir Pavlek

Istraživanje tržišta

by Mira Marušic,Tihomir Vraneševic

Gerilski marketing

by Jay Conrad Levinson

Interaktivni marketing

by Goran Vlašic,Andreina Mandelli,Damijan Mumel

Decyzje marketingowe w przedsiebiorstwie

Decyzje marketingowe w przedsiebiorstwie

by Jolanta Mazur

The Non-Designer's Guerrilla Marketing GuideRobin Williams

The Non-Designer's Guerrilla Marketing Guide

by Robin Williams

The Role of Business in Fostering Peaceful Societies

The Role of Business in Fostering Peaceful Societies

by Timothy L. Fort

Global protests give the misleading impression that multinational business interests are at odds with creating a responsible and peaceful society. This book argues against this misconception and contends that businesses can actively contribute to peace within societies. Firms that promote economic development, allow external evaluation of their affairs, and build a sense of community both within the company and in... (more)

Positioning : The Battle for the MindAl Ries, Trout

Positioning : The Battle for the Mind

by Al Ries, Trout

Web Design: Best Portfolios (Icons)

We’re been trawling the web looking for the most interesting and well-designed portfolios—of designers, photographers, artists, illustrators, and motion graphic pros—to profile the creators working behind the scenes. The focus is not so much the work presented, but the way the portfolios are designed. Presentation, elegance, and style are key, and the individuals and studios featured in this guide represent the... (more)

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by Michael LeBoeuf