Exploring Top Books of Shelfari

The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets

The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets

by Ryan Mathews

Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals innovation--the kind of breakthrough thinking that creates new markets and tumbles traditional ones. In The Deviant's Advantage , two of America's most respected futurists show how this deviance proceeds along a traceable trajectory, explaining how and why: •... (more)

The Wisdom of Crowds

by James Surowiecki

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture,... (more)

Crossing the Chasm

by Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Moneyball

The Art of Winning an Unfair Game

by Michael Lewis

Moneyball is a quest for the secret of success in Baseball. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis follows the low-bedget Oakland Athletic's visionary general manager Billy Beane, and a strange brotherhood of amateur baseball theorists. They are all in search of new baseball knowledge - insights that will give the little fellow who is willing to... (more)

Built to Last

Successful Habits of Visionary Companies

by Jim Collins, Jerry I. Porras

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides... (more)

The Chicago Manual of Style

The fifteenth edition of The Chicago Manual of Style is the most extensive revision in twenty years. The Manual--more comprehensive and easier to use than ever before--remains the essential reference for authors, editors, proofreaders, indexers, copywriters, designers, and publishers in any field. Those who work with words know how dramatically publishing has changed in the past decade, with technology now... (more)

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

by C. K. Prahalad

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets,... (more)

Buyology

Truth and Lies About Why We Buy and the New Science of Desire

by Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year,... (more)

Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke--the Simple Change That Can Make Your Job Terrific

Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke--the Simple Change That Can Make Your Job Terrific

by Cali Ressler

Do you hate cramming all of your errands into the weekend? Do you resent having to beg permission to watch your kid’s weekday soccer game? Are you tired of seeing people who aren’t very good at their jobs get promoted because they arrive early and stay late? There’s got to be a better way—and there is! Cali Ressler and Jody Thompson show that everyone benefits when we change the focus from hours to... (more)

A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation

A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation

by J. Kevin Sheehan

A Leader Becomes a Leader opens with a window on history: Henry David Thoreau riding a borrowed horse and wagon into the woods around Concord, Massachusetts to Walden Pond in 1845. There, he writes a classic work that has a powerful effect on the lives and philosophies of seminal leaders in the next century as diverse as Mohandas Gandhi, Dr. Martin Luther King, Jr., and Nelson Mandela. Thoreau believed that a... (more)

The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)

The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)

by Jeffrey H. Gitomer

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become... (more)

Multiple intelligences : new horizons

by Howard Gardner

Gardner's seminal 1993 account of the practical applications of Multiple Intelligences theory is now completely updated and expanded to reflect the latest developments in the field Howard Gardner's brilliant conception of individual competence has changed the face of education in the twenty-three years since the publication of his classic work, Frames of Mind . Since then thousands of educators, parents, and... (more)

Free Prize Inside! & Purple Cow

by Seth Godin

Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our... (more)

by Basic Books

The "Business Bible" that captured the imaginations and fueled the ambitions of readers from the boardroom to the mailroom has now been completely revised and updated to reflect the state of the business world today. This one-ofa- kind reference guide offers readers a portable M.B.A. between two covers without the expense of tuition, the trouble of entrance exams, or the struggle of making it to classes on time.... (more)

The Boy Who Harnessed the Wind

Creating Currents of Electricity and Hope

by William Kamkwamba

William Kamkwamba was born in Malawi, a country where magic ruled and modern science was mystery. It was also a land withered by drought and hunger, and a place where hope and opportunity were hard to find. But William had read about windmills in a book called Using Energy, and he dreamed of building one that would bring electricity and water to his village and change his life and the lives of those around him.... (more)

Tata Nano The People's CarPradeep Thakur

Tata Nano The People's Car

by Pradeep Thakur

The Israel Test

by George Gilder

Israel is the crucial battlefield for Capitalism and Freedom in our time. George Gilder's global best-seller Wealth and Poverty made the moral case for capitalism. Now Gilder makes the case for Israel, portraying a conflict of barbarism and envy against civilization and creativity. Gilder reveals Israel as a leader of human civilization, technological progress, and scientific advance. Tiny Israel stands behind... (more)

Here Comes Everybody: the Power of Organizing Without OrganizationsClay Shirky

Here Comes Everybody: the Power of Organizing Without Organizations

by Clay Shirky

Thinkpak: A Brainstorming Card Deck

by Michael Michalko

Looking for a unique invention, an untapped market for an existing product, or a new solution? Stretch your imagination with Thinkpak, a creative-thinking tool designed by Michael Michalko, author of the groundbreaking book Thinkertoys. This deck of illustrated idea-stimulating cards distills one of Michalko’s proven methods, allowing you to view challenges in a new light. Shuffle, mix, and match the cards to... (more)

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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