Exploring Top Books of Shelfari

Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Guerrilla Marketing)

Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Guerrilla Marketing)

by Jay Conrad Levinson

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Guerrilla Selling (Guerrilla Marketing)

by Bill Gallagher

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

Great Consulting Challenges: And How to Surmount Them (Ultimate Consultant Series)

Great Consulting Challenges: And How to Surmount Them (Ultimate Consultant Series)

by Alan Weiss

Great Consulting Challenges: And How to Surmount Them shows how consultants can use the wisdom gleaned from Weiss's own practice and from other seasoned members of the profession to help overcome persistent problems and next-level challenges. Weiss explains that as consultants' careers develop and become more sophisticated and complex, so do the challenges they encounter. For example, the question of price... (more)

The Man Who Listens to Horses

by Monty Roberts, Lawrence Scanlan

"It all dates from those summers alone in the high desert, me lying on my belly and watching wild horses with my binoculars for hours at a time. Straining to see in the moonlight, striving to fathom mustang ways, I knew instinctively I had chanced upon something important but could not know that it would shape my life. In 1948 I was a boy of thirteen learning the language of horses. . . ."

Black Wall Street: From Riot to Renaissance in Tulsa's Historic Greenwood District

Black Wall Street: From Riot to Renaissance in Tulsa's Historic Greenwood District

by Hannibal B. Johnson

Value-Added Customer Service: The Employee's Guide for Creating Satisfied Customers

Value-Added Customer Service: The Employee's Guide for Creating Satisfied Customers

by Tom Reilly

Coaching for Performance: Growing People, Performance and Purpose

Coaching for Performance: Growing People, Performance and Purpose

by John Whitmore

A new edition of the book that took the art of coaching to new heights. Since COACHING FOR PERFORMANCE was first published over a decade ago, John Whitmore has lead the way with this best-selling classic that has sold more than 200,000 copies worldwide. Translated into a dozen languages and considered a ‘must-read' by such international leaders as Coca-Cola, this is the definitive guide to mastering the skills... (more)

The Warren Buffett Portfolio: Mastering the Power of the Focus Investment Strategy

The Warren Buffett Portfolio: Mastering the Power of the Focus Investment Strategy

by Robert G. Hagstrom

Praise for THE WARREN BUFFETT PORTFOLIO THE EXTRAORDINARY FOLLOW-UP TO "THE MOST IMPORTANT STOCK BOOK OF THE 1990s."——KENNETH L. FISHER, Forbes "This is an outstanding investment book and an important one. In The Warren Buffett Way, Robert Hagstrom explained how Warren Buffett invests. In The Warren Buffett Portfolio, he explains how you can become a better investor. Studied carefully and taken to... (more)

Sweets

by Tim Richardson

In Sweets , Tim Richardson takes us on a magical confectionery tour, letting his personal passion fuel the narrative of candy's rich and unusual history. Beginning with a description of the biology of sweetness itself, Richardson navigates the ancient history of sweets, the incredible range and diversity of candies worldwide, the bizarre figures and practices of the confectionery industry, and the connection... (more)

100 Ways To Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy

100 Ways To Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy

by Steve Chandler

100 Ways to Motivate Others is the culmination of many years of successful leadership coaching and training by best-selling author Steve Chandler and attorney Scott Richardson, and the natural follow-up to Steve's two previous best-sellers-100 Ways to Motivate Yourself and Reinventing Yourself. Chandler and Richardson have crafted a vital, user-friendly, inspirational guide for executives, managers, and... (more)

The Go-Getter

by Peter B. Kyne

Ever since its first printing by William Randolph Hearst in 1921, The Go-Getter has inspired employees, salespeople, and entrepreneurs to take initiative, increase their morale and productivity, and excel against the odds. Now more than half a million copies later, Alan Axelrod, bestselling author of Patton on Leadership and Elizabeth I, CEO, updates the tale to address today's most pressing work issues, and shows... (more)

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES)

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES)

by Steve Mulder

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make... (more)

Building the Bridge As You Walk On It: A Guide for Leading Change

Building the Bridge As You Walk On It: A Guide for Leading Change

by Robert E. Quinn

Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership--“the fundamental state of leadership.” The exploration of this transformative state is at the very heart of the book. Quinn shows how anyone can enter the fundamental state of leadership by engaging in... (more)

John Chambers and the Cisco Way: Navigating Through Volatility

John Chambers and the Cisco Way: Navigating Through Volatility

by John K. Waters

JOHN CHAMBERS AND THECISCO WAY: Navigating through Volatility Under the leadership of CEO John Chambers, Cisco Systems has become one of the world's leading technology companies. Chambers's management philosophy and business strategies have allowed Cisco to dominate the computer networking industry and to move into cutting-edge telecommunications markets. In the few short years since Chambers took over as... (more)

The Chief: The Life of William Randolph Hearst

The Chief: The Life of William Randolph Hearst

by David Nasaw

Named one of the best books of the year by the New York Times, the Los Angeles Times, the Washington Post, Business Week, and GQ, THE CHIEF: THE LIFE OF WILLIAM RANDLOPH HEARST is "an absorbing and ingeniously organized biography . . . of the most powerful publisher America has ever known" (New York Times Book Review). Drawing on papers and interviews that were previously unavailable, as well as on newly released... (more)

Howard Hughes: the Hidden YearsJames Phelan

Howard Hughes: the Hidden Years

by James Phelan

The Why Café

by John P. Strelecky

In a small café at a location so remote that it stands in the middle of the middle of nowhere, John finds himself facing a platter of food, and three questions on a menu. Why are you here? Do you fear death? Are you fulfilled? With the menu for reading material and the guidance of Casey, Mike, and Anne, he embarks on a journey that takes him from the executive suites of the advertising world to the... (more)

Mastering Self Leadership, Third Edition

Mastering Self Leadership, Third Edition

by Christopher P. Neck, Charles C. Manz

A brief inexpensive paperback on self-management. This book explores methods for achieving personal goals using self-assessment, self-reward, and self-punishment concepts and exercises. This revision includes a new chapter on Self Leadership within Teams. The practical, applied assessment exercises and activities both build and reinforce the skills all managers need to manage themselves and employees.

The Next EconomyPaul Hawken

The Next Economy

by Paul Hawken

Pandering

by Heidi Fleiss

In a stunningly candid and courageous memoir, the notorious Hollywood Madam tells her own story for the first time. From a lucrative babysitting empire at the age of 13 to a global network of call girls and customers that stretched from Los Angeles to Kuwait, Heidi Fleiss built and ran the most glamorous and obscenely successful sex business in history. Her spectacular rise and fall captivated the country in the... (more)

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