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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save... (learn more about this book)
A big bestseller in the UK and right on about the U.S.: Francis Wheen's delightful "assault on all things irrational, inexplicable, dumb-headed and phony" ( The Financial Times ) What characterizes our era? Cults, quacks, gurus, irrational panics, moral confusion and an epidemic of... (learn more about this book)
A dazzling new work of popular science and psychology for readers who enjoyed Blink, Stumbling on Happiness, or The Black Swan. The New York Times called the Kaplans’ look at probability in everyday life, Chances Are... , “a dizzying, exhilarating ride.” Now they take readers on a new... (learn more about this book)
New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas -- who practice the art of creative thinking -- are one of a company's greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each... (learn more about this book)
* Inviting prose * Lucid style * Familiar language * Practical applications * Real-world examples
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Robyn Dawes defines irrationality as adhering to beliefs that are inherently self-contradictory, not just incorrect, self-defeating, or the basis of poor decisions. Such beliefs are unfortunately common. This book demonstrates how such irrationality results from ignoring obvious comparisons,... (learn more about this book)
IQ and Aptitude Tests contains 400 brand new practice questions together with answers, explanations, and a guide to assessing performance. The questions are organized into four IQ tests together with verbal, spatial, and numerical aptitude tests. These include tests of word meanings, grammar... (learn more about this book)
In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents... (learn more about this book)
Here's something to do at your next dinner party after the guests have wined and dined, tell them you're auctioning off a dollar--a plain U.S. one-dollar bill. But set the rules as follows: while the winner gets the dollar, the second-highest bidder must also pay the amount of his last... (learn more about this book)
There are three forms of applied thinking that everyone needs: decision making, problem solving, and creative thinking. Decision Making and Problem Solving will help readers master the processes of practical thinking that lie behind effective decision making, problem solving, and creative... (learn more about this book)