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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are... (learn more about this book)
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our... (learn more about this book)
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware... (learn more about this book)
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in... (learn more about this book)
Outraged by the downward spiral of intellect and culture, Michael LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink , which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are... (learn more about this book)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Blurring the Line Between Inside and Out What’s the critical difference between Nike and every other shoe company on the planet? Why do some... (learn more about this book)
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of... (learn more about this book)
Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action. In The Truth... (learn more about this book)
"Adam Penenberg's lively book opens a window to all of our futures..." --Ken Auletta, author of Googled: The End of the World as We Know It "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest... (learn more about this book)
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own... (learn more about this book)