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  1. The Design of Everyday Things

    by Donald A. Norman

    Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback. First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive... (learn more about this book)

  2. The Dilbert Principle

    by Scott Adams

    Now in paperback, this is an inside view of bosses, meetings, management fads and other workplace afflictions. Examining bizarre and hilarious situations in the world of work with growing absurdity, Adams reveals the secrets of management, including swearing one's way to the top, selling bad... (learn more about this book)

  3. The Visual Display of Quantitative Information

    by Edward R. Tufte

    A modern classic. Tufte teaches the fundamentals of graphics, charts, maps and tables. "A visual Strunk and White" (The Boston Globe). Includes 250 delightfullly entertaining illustrations, all beautifully printed.

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  4. Envisioning Information

    by Edward R. Tufte

    A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. -- Rudolf Arnheim

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  5. Emotional Design

    by Donald A. Norman

    Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this... (learn more about this book)

  6. Universal Principles of Design

    by William Lidwell, Jill Butler, Kritina Holden

    Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble... (learn more about this book)

  7. Visual Explanations

    by Edward R. Tufte

    Describes design strategies - the proper arrangement in space and time of images, words, and numbers - for presenting information about motion, process, mechanism, cause, and effect. Examines the logic of depicting quantitative evidence.

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  8. The Laws of Simplicity

    by John Maeda

    Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. Finally, we are learning that simplicity equals sanity. We're rebelling... (learn more about this book)

  9. Designing Interactions

    by Bill Moggridge

    Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object—beautiful or utilitarian—but as designing our interactions with it. In ... (learn more about this book)

  10. The Art of Discworld

    by Paul Kidby, Terry Pratchett

    In THE ART OF DISCWORLD, Terry Pratchett takes us on a guided tour of the Discworld, courtesy of his favourite Discworld artist, Paul Kidby. Following on from THE LAST HERO, THE ART OF DISCWORLD is a lavish 112-page large format, sumptuously illustrated look at all things Discworldian. Terry... (learn more about this book)

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