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Description
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are... read more
First Sentence
The USA Today headline reads: "New, Smaller, Flashier iPod Sells Out Fast."
Table of Contents
Authors & Contributors
- Robert G. Cooper (Author)
Books with Additional Background Information
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