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Description

Discover the art of strategic thinking Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By... read more

Ridiculously Simplified Synopsis

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First Sentence

On 1931 conditions at the Pepsi-Cola Company were desperate.

Authors & Contributors

  1. David Besanko (Author)

Popular Tags

  1. business strategy 
 

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