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Description

"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." --Guy Kawasaki, CEO, Garage Technology Ventures The Ten Demandments presents an informed and interactive road map that takes readers directly... read more

Ridiculously Simplified Synopsis

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First Sentence

ONCE UPON A TIME there was a land where sales clerks knew their customers by name, where people shopped at the same local stores for decades, and where parents were amused when their tots hummed commercial jingles from Saturday morning TV.

Authors & Contributors

  1. Kelly Mooney (Author)
 

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