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Description
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.A comprehensive tool for advertisers, agencies, and... read more
First Sentence
Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras.
Table of Contents
Authors & Contributors
- Kenneth Roman (Author)
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