Marketing to women : how to increase your share... by Marti Barletta - Shelfari

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Description

Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd... read more

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Marti Barletta (Author)

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