Marketing management (edit title)

Shelfari edited the description of Marketing management Monday, August 3 2009.

• For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Shelfari edited the contributors of Marketing management Saturday, July 25 2009.

• Added a contributor: Philip Kotler: (Primary Author)