The brand gap : how to bridge the distance... by Marty Neumeier - Shelfari

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Description

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand... read more

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Marty Neumeier (Author)

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