Liked It“Pleasantly surprised to find atemporal advertising tips (especially copywriting) that are perfectly applicable nowadays. Focus on sincere brand messages, eliminating bombastic brand promises, and arguments addressing reason.” see full review » see other reviews » |
“Pleasantly surprised to find atemporal advertising tips (especially copywriting) that are perfectly applicable nowadays. Focus on sincere brand messages, eliminating bombastic brand promises, and arguments addressing reason.”
Simona S wrote this review 3 weeks ago. ( reply | permalink ) Was this review helpful? Yes | No“A fantastic book, which everyone in advertising should read. There's a lot about taking charge and taking responsibility and doing things the right way; about not making excuses and getting on with it; and most importantly, about the advertising itself and about how to shape brands that's valuable.
Seeing a lot of stuff that comes out of agencies, (and Ogilvy around these parts is more guilty of this in their creative vs. strategic direction than most) makes you wonder why people aren't as concerned about where they're coming from and where they're going as they should be.”
“More from David. Interesting to hear a lot of his thoughts and notes on the business.”
Bernby wrote this review Tuesday, May 5 2009. ( reply | permalink ) Was this review helpful? Yes | No“Not the newest book on my wishlist, but a classic for the advertising industry. I had a copy in college but lost it so it is back on my wishlist. ”
Bonnie S wrote this review Saturday, April 26 2008. ( reply | permalink ) Was this review helpful? Yes | No“Useful, encouraging and tough.”
Angela N wrote this review Monday, February 25 2008. ( reply | permalink ) Was this review helpful? Yes | No“I highly recommend this book if you are interested moving people. I gave to the library when I left marketing years ago. A must read. ”
Wetherhaven wrote this review Monday, December 31 2007. ( reply | permalink ) Was this review helpful? Yes | No