The Apple Way by Jeffrey L. Cruikshank - Shelfari

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Description

Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. ... read more

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Jeffrey L. Cruikshank (Author)

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