Chasing Cool: Standing Out in Today's Cluttered... by Noah Kerner, Gene Pressman - Shelfari

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Description

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the... read more

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Noah Kerner (Author)

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