The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (edit title)

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Liked It Rated 5 stars “If you only read one pricing book from my shelf, make sure it is this one. This is the single best pricing book I have ever read, one in which I owe for many of the insights in my books. Nagle and Holden are pricing pioneers, each with their own pricing consulting firms, Nagle at...” see full review » see other reviews »

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  • Rated 5 stars

  “If you only read one pricing book from my shelf, make sure it is this one. This is the single best pricing book I have ever read, one in which I owe for many of the insights in my books.
  
  Nagle and Holden are pricing pioneers, each with their own pricing consulting firms, Nagle at www.strategicpricinggroup.com (now owned by Monitor Group, www.monitor.com) and Holden at www.holdenadvisors.com.
  See Reed Holden's Blog, Pricing With Confidence (and his book of that name reviewed herein) at:
  http://reedholden.wordpress.com
  
  
  Review of the new Fourth Edition:
  
  I re-read this new edition in August 2009 and it is as brilliant as the prior editions. Again, if you only read one book on pricing make sure it's this one. And read it twice.”

  Ron B wrote this review Sunday, September 13 2009. ( reply | permalink ) Was this review helpful? Yes | No