The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (edit title)

Shelfari edited the description of The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) Sunday, August 2 2009.

• For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Shelfari edited the contributors of The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) Wednesday, July 22 2009.

• Added a contributor: John E. Hogan: (Primary Author)
• Added a contributor: Thomas T. Nagle: (Primary None)
• Added a contributor: Reed K. Holden: (Primary None)

Shelfari edited the first sentence of The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) Thursday, July 16 2009.

• Few managers, even those specializing in marketing, think strategically about pricing.