The Strategy and Tactics of Pricing: A Guide to... by John E. Hogan, Thomas T.... - Shelfari

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Description

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

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Few managers, even those specializing in marketing, think strategically about pricing.

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