Books

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Description

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At... read more

Ridiculously Simplified Synopsis

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First Sentence

The young Cuban scrutinizing the pages of Diario de La Marina did not typically read the help-wanted section of Havana's oldest and most conservative newspaper.

Authors & Contributors

  1. David Greising (Author)
 

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