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Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure... read more

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Even though you are reading Chapter 1 of a book called Marketing For Dummies, you're probably already 'doing' quite a bit of marketing, maybe without even knowing it.

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This book is in For Dummies. (publisher series)

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  1. Alexander Hiam (Author)

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