Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
 

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods

by Jay Conrad Levinson

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits. (read review)

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