Marketing: An Introduction (8th Edition)... by Philip Kotler - Shelfari

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Description

How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

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Philip Kotler (Author)

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