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Description
"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO, American Airlines "Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive... read more
First Sentence
SOUTHWEST AIRLINES HAS been profitable every year for 31 years-an unsurpassed record in the highly turbulent, frequently unprofitable, airline industry.
Table of Contents
Authors & Contributors
- Jody Hoffer Gittell (Author)
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