Branding Unbound: The Future Of Advertising,... by Rick Mathieson - Shelfari

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Description

In the age of mobile phones, text messaging, TiVo, video games, and the convergence of high-speed phone, Internet and cable networks, technology is quickly and dramatically reshaping the media landscape, with profound implications for advertisers in virtually every industry. BRANDING UNBOUND... read more

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Rick Mathieson (Author)

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