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Description
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing... read more
First Sentence
When TiVo launched its digital video recorder (DVR) system in 1999, the leading technology market research firm Forrester predicted, "These hard-drive machines will take off faster than any other consumer electronics product has before."
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