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Description
With more Americans than ever investing in the stock market, has money become more important than sex? Is money the real obsession of our time? This book offers a charming and whimsical look at how we think about and behave with money—our attitudes and idiosyncrasies about every aspect of our... read more
First Sentence
Marketers have long divided consumers into "psychographic" groups according to their zip code, income, and such threads as their interest in ball games or ballet and their propensity to wear mascara or vote as a Democrat or Republican.
Table of Contents
Authors & Contributors
- Bernice Kanner (Author)
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