A very useful book for those who want to understand how corporate blogging works, how their companies could use blogs and how to succeed in corporate blogging.

Among the things I particularly like are:

(1) The assertion and further elaboration that Blogging is really about three things: "Information", "Relationships" and "Knowledge Management".

(2) "Be Real: The Scoble Story" which highlights the importance of authenticity and honesty in blogging.

(3) "External Blogging Personality Types" where the values of different blogging styles (e.g. The Barber, The Blacksmith, The Bridge, The Window, The Signpost, The Pub, The Newspaper) was discussed.

Great book. I've recommended this one to coworkers. Changed my perspective on blogging. It may seem to get a little monotonous towards the end of the book, but now I'm just nit-picking.

Thank you for showing me the many ways i can optimize my blog results.

I found this book to be pretty much fluff. There were entire chapters devoted to tired marketing truisms about the need to communicate with my customer. I expected deep information on blogging - I wouldn't have bought the book if I didn't feel the need to communicate with my customer.

The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, we recommend Wright's easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.