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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz (edit title)

Alan Kelly (Author) (edit contributors)

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Description

A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, The Elements of Influence takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. It’s about Playmaking . ... read more

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First Sentence

Economists have game theory.

Authors & Contributors

  1. Alan Kelly (Author)

Popular Tags

  1. marketing
  2. non-fiction 
 

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