Unleashing the Ideavirus (edit title)

Shelfari edited the description of Unleashing the Ideavirus Friday, August 14 2009.

• Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.