The Brand Gap: Expanded Edition by Marty Neumeier - Shelfari

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Description

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is... read more

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Marty Neumeier (Author)

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