Kotler on Marketing: How to Create, Win, and Dominate Markets (edit title)

Shelfari edited the description of Kotler on Marketing: How to Create, Win, and Dominate Markets Saturday, August 1 2009.

• State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

Shelfari edited the contributors of Kotler on Marketing: How to Create, Win, and Dominate Markets Friday, July 24 2009.

• Added a contributor: Philip Kotler: (Primary Author)

Shelfari edited the first sentence of Kotler on Marketing: How to Create, Win, and Dominate Markets Friday, July 17 2009.

• AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead.