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Description
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term... read more
First Sentence
AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead.
Table of Contents
Authors & Contributors
- Philip Kotler (Author)
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