A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (edit title)

by Scott Bedbury, Stephen Fenichell (?) (edit contributors)

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Description

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in... read more

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Nearly every time my telephone rings lately, it's the mother of a teenage girl who is confused, upset, or absolutely frantic about the state of her daughter's social life-her friends, her attitude, her boyfriend, her secrecy, her nightlife.

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