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Description
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver... read more
First Sentence
America's middle-market consumers are trading up.
Table of Contents
Authors & Contributors
- John Butman (Author)
- Michael Silverstein
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