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Description
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers,... read more
First Sentence
The precise wording of questions plays a vital role in determining the answers given by respondents.
Table of Contents
Authors & Contributors
- Brian Wansink (Author)
- Norman M. Bradburn
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