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Description
Praise for the book that rewrote the rules of advertising "Zyman’s thorough, thoughtful words might be the kick-in-the-pants the industry needs." –Publishers Weekly "The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a... read more
First Sentence
Let me start with a warning: If you picked up this book because you thought you were going to get a short course in how to produce killer 30-second television commercials, put it down and consider buying a primer instead.
Table of Contents
Authors & Contributors
- Sergio Zyman (Author)
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