Guerrilla Advertising (edit title)

Shelfari edited the description of Guerrilla Advertising Friday, August 14 2009.

• In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Shelfari edited the contributors of Guerrilla Advertising Saturday, July 25 2009.

• Added a contributor: Jay Conrad Levinson: (Primary Author)

Shelfari edited the first sentence of Guerrilla Advertising Thursday, July 16 2009.

• I DON'T KNOW WHY you bought this book.