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Description
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised... read more
First Sentence
"As I travel throughout the country consulting with small agencies, the owners always ask: ""Why can't I find someone like me, who will work just as hard and be as dedicated to the success of this agency?"""
Table of Contents
Authors & Contributors
- Eugene J. Hameroff (Author)
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