Advertising: Concept and Copy, Second Edition by George Felton

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Description

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy ... read more

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George Felton (Author)

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Advertising: Concept and Copy, Second Edition (edit title)

George Felton (Author) (edit contributors)