Tested Advertising Methods (Prentice Hall... by John Caples, Fred E. Hahn - Shelfari

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Description

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid... read more

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John Caples (Author)

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